I was approached to design a cute little bear and his mother for a Children's Motrin campaign. I tried a few different styles and shapes for the young bear before I narrowed it down to something a bit more "classic". I spent less time on the mother, considering she's not really the focus of the spot. Some initial brainstorming was done on paper and pencil, but those drawings did not survive. The rest of these were done digitally using Photoshop
